TRAVELLING CONTENT SYSTEMS SPECIALIST

One strategic, story-led branding shoot becomes a fully functioning content system your team can maintain long after I leave.

✦ On-site Systems Builder, Trainer & Creator ✦ Australia-wide ✦ Limited spots monthly

A Content System -

Not Just A Photoshoot.

Most creators hand you photos. I build you a complete content engine.

Transforming caravan parks and unique stays into booked-out, high-visibility destinations with systemised storytelling content and long-term marketing operations your team can run confidently.

Cinematic reels ✦ Storytelling carousels ✦ Static posts ✦ SEO-rich captions ✦ Full scheduling setup

What's Included

  • 1-Day On-Site Content Shoot

Professional filming + photography that fuels your entire marketing system — reels, B-roll, carousels, hero shots and storytelling sequences.

  • Personalised Shot List + Strategy Plan

Pre-approved, aligned to your brand story, visitor experience, and seasonal goals.

  • Staff Training & Mentoring

Step-by-step guidance that empowers your team to confidently create, upload, schedule and maintain your new content system.

  • Lifetime Access to Your Scheduling Tool

Content360 included — fully set up, branded and organised before we leave. No subscriptions, no hidden fees.

  • Done-For-You Content Engine

Your shoot is transformed into a complete, multi-platform content system:

✦ Over 90 edited and captioned posts

✦ SEO-optimised captions written in your brand voice

✦ Scheduled in advance across all platforms

  • Organised Content Delivery

All raw and edited assets delivered and archived in Google Drive in a clean, easy-to-use folder system.

  • 30-Day Turnaround

From shoot day to your content system going fully live.

Instagram ✦ TikTok ✦ Facebook ✦ Pinterest ✦ LinkedIn

Marketing Operations You Can Run Long Term

From one on-site shoot to a fully functioning content engine to automated funnels that convert -
we set up the long-term structure behind your visibility so your team never has to guess what to post again.

Apply & Lock In Dates

  • We align your booking with our national travel route and plan your personalised strategy.

Content Operations Build

  • We capture your personalised shot list and edit, write and schedule every post inside Content360…

System Mentoring

  • I train your team so the system continues running smoothly after we leave.

Because Pretty Pictures Don’t Build Brands - Marketing does.

We create cohesive branded storytelling, craft reels across every social media archetype, and install the back-end operations that keep your marketing consistent, automated and scalable.

The Difference Between “Posting Content” and Building a Visibility System

Doing It Yourself

  • Inconsistent footage

  • Random posting

  • Time investment

Hiring a Manager

  • No long-term structure

  • No systems control

  • Ongoing expense

PCM

  • Content captioned filmed, edited, branded, scheduled and strategically planned across all platforms for unstoppable visibility.

  • Training for system longevity

Frequently Asked Questions

Do we need to pay for travel or accommodation?

  • No. We travel in our own self-contained truck. All we ask is to stay on-site during the project (if applicable). No extra fees.

How long do you stay at our park or property?

  • Typically 3–14 days, depending on project scope. That includes:

    Day 1 – Site walkthrough + setup

    Day 2 – Full content shoot

    Day 3 – Staff training + social setup

    Remaining days – Editing and scheduling

Gordana
Do we need to speak on camera?

  • Not unless you want to. Most storytelling is filmed through visuals — real people, hands-on work, team interactions, and lifestyle moments. Talking clips are optional and always guided.

What if our staff don’t want to be on camera?

  • That’s totally fine. We never force anyone to “perform.” We capture authentic moments from natural interactions — your team as they are. Many people choose to join in once they see how relaxed and easy it is.

What kind of content do we get?

  • You’ll receive 13 weeks (≈91 posts) worth of: Social media reels, Cinematic B-roll, Story-driven photos, Carousels for education & branding, Captions written in your brand voice, Graphics templates (All edited, captioned, and scheduled in advance.

  • Read our free training to understand the filming and editing workflow

Which platforms do you cover?

  • Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube Shorts.

Do we own the content?

  • Yes. You receive all edited and raw footage/files for ongoing use — including ads, website, or future campaigns.

    No reshoot obligations, no media buy licenses.

Do you handle the actual posting?

  • Yes - we schedule everything inside Content360, a professional tool (valued at AUD$140) that you keep for life. You can then choose to continue posting yourself, or retain us for full management.

What happens if it rains or we’re busy?

  • We structure shooting days flexibly. If weather changes or operations get hectic, we adjust shot types (indoor/outdoor, ambient, guest content) and continue capturing what’s needed.

Do you train our team on how to keep the content going after the 13 weeks?

  • Yes. We train any team member (even non-social staff) to manage scheduling, captions, and uploads - or you can upgrade and let us run your accounts long term.

  • We provide access to our Social Media Workflow Course

Will I need to manage a lot of work during your stay?

  • No. Aside from a quick walkthrough and access to key areas/people, we handle the entire production, editing, scheduling, and training. Your role is approvals only.

Can you also set up or improve our website or booking flow?

  • Yes. Funnels and website optimisation can be added as an upgrade —- especially useful if you want to turn your new content into more direct bookings or email subscribers.