These Terms apply to all services offered by Pretty Cool Marketing (“PCM”, “we”, “us”), including but not limited to:

• Travelling Content Creator / The Social Set Up

• Full Content Engine (13–26 week campaigns)

• Visibility Flow (social media management)

• Email Marketing Lead Funnel builds

• Website Funnel Revamps (Systeme.io)

• Operations & Course Embedding Add-ons

• Ads Management services

• Any future packages or offers referenced on our sales pages

2.1 Non-Refundable Services

All PCM services are non-refundable.
This includes deposits, payment plans, and pay-in-full bookings. Once you have secured a service and work has commenced (including strategy, onboarding, or planning), no refunds will be issued.

2.2 Start & End Dates

• Project timelines depend on you completing the onboarding forms and providing information within the required timeframes of 14 days.

2.3 Communication

• Primary communication is via email and your designated client portals (e.g. Google Drive, Content360, Systeme).

• Prompt responses are essential to avoid delays.

• 1:1 calls (Zoom or phone) will be scheduled where applicable to maintain clear communications.

2.4 Strategy Approval & Revision Scope
Once the content strategy, messaging direction, campaign concepts, and planned content themes have been approved in phase 1 prior to phase 2, these are considered final.

The creative revision period is intended for execution-based adjustments only, including:

• image swaps

• photo placement

• minor template layout refinements

• basic visual formatting adjustments

Creative revisions do not include:

• changing the approved messaging direction

• requesting new campaign concepts

• rewriting approved captions, hooks, or strategic content angles

• changing the target audience or overall content strategy after creative production has commenced

Requests that materially alter the approved strategy after creative production has begun may be treated as a new scope of work and quoted separately.

2.5 Approval Delays

Timely approvals are required to maintain the agreed publishing schedule. Delayed or withheld approvals once scheduling has commenced may result in missed posting days. Missed content due to approval delays will not be recreated, carried over, or rescheduled.

To deliver your project smoothly, you agree to:

• Fill out all onboarding forms accurately and on time

• Provide logo, branding, offers, and business information where requested

• Supply any existing marketing materials, including photos, videos, eBooks, offers, course materials, etc. as needed

• Indicate your preferred communication channels (email, social, text, or phone)

• Provide timely feedback and approvals on strategy, shot lists, funnels, or content plans

Failure to meet these responsibilities may delay your project; PCM is not liable for delays caused by late responses or missing information.

For some services, you will be asked to provide:

• Login or temporary access to:

  • Email

  • Systeme.io

  • Stripe

  • PayPal

  • Social media platforms

• Bank details (account name, BSB, account number) for payment routing within Stripe/PayPal

• Verification codes sent to your phone for secure platform logins

You agree to:

• Provide access securely and only for the duration of the build

• Revoke or update credentials after project completion if you wish

• Turn authentications off after completion if you wish

PCM will use your details solely for the purpose of setting up and connecting your systems as agreed.

Service: setting up an email lead funnel and basic automation inside Systeme.io.

5.1 Deliverables

Preparation Phase

• Deliverables agreement and payment confirmation

• 1:1 business consultation + personalised strategy questions

System Setup

• Systeme.io account creation (or setup using existing account)

• Domain linking and DNS configuration

• Email configuration and verification

Brand Identity & Funnel Build

• Logo and branding integrated into landing pages

• Manual content transfer (as required)

• Custom design based on your brand

• Up to 4 funnel steps, including:

  • Opt-in / lead magnet page

  • Sales or offer page

  • Order/checkout page

  • Thank you / confirmation page

• Calendly & Zoom links embedded where applicable

• SEO keyword setup in backend where applicable

Email Marketing Setup

• Workplace email address required (automations cannot be set up without it)

• Set up and testing of email marketing features

• Creation of 3 automated emails (Day 1, 10, 20) to drive leads from your free resource back to your offers

Payment Integration

• Stripe & PayPal set up and connected (you must be available to provide auth codes)

Handover & Training

• 1:1 handover call to review the system and answer questions

• Training video with step-by-step instructions

5.2 Revisions & Timeline

• Funnel changes and revisions are included during the 30-day revamp window only.

• Revamps may be completed earlier than the deadline.

• Any extra work outside the agreed deliverables may incur additional fees.

Service: building or revamping multi-step website funnels in Systeme.io.

6.1 Deliverables

Preparation Phase

• Agreement & payment confirmation

• 1:1 business consultation + detailed questionnaire

• Custom website plan: funnel structure, landing page breakdowns, notes for each page

System Setup

• Systeme.io account creation (if needed)

• Domain linking & DNS

• Branded design based on your identity

Funnel Building

• Up to 9 funnel steps, including:

  • Sales pages

  • Order/checkout

  • Thank you pages

  • Optional lead magnets, booking pages, etc.

• SEO setup for page titles, meta, and basic structure

Email & Automation

• Workplace email address required for automations

• Email configuration and DNS

• Newsletter/freebie setup

• Automated email campaign of 3 emails (Day 1, 10, 20)

Payments, Scheduling & Calls

• Stripe & PayPal integration (you must be available for codes)

• Calendly & Zoom embedded where applicable

Handover & Training

• 1:1 walkthrough call

• Training video for ongoing management
  
  

6.2 Revisions & Conditions

• Website content changes may be made during the 30-day revamp window only.

• Extra services outside the original scope may incur additional fees (minimum 8-hour hire).

• All services are non-refundable.

Will incur a fee and are subject to availability.

• Ads Management is only available when you already have:

  • Visibility Flow or Full Content Engine AND

  • An email marketing lead funnel set up

• Standard fee: $1,000/month +recommended minimum $1,500/month ad spend

• Future price increases may apply for new clients.

You remain responsible for your ad spend budgets; PCM manages the creative, structure, and optimisation as outlined in your proposal.

• Service: ongoing editing, captioning, and scheduling of content using client-supplied footage and photos.

  9.1 Onboarding & Portal

  • You agree to complete the Visibility Flow Onboarding Form accurately.

  • You will receive access to your Visibility Flow Portal with:

    • Onboarding form

    • Google Drive links

    • Content360 information

  • Your login details will be provided via email.

  All changes to strategy, tone, or preferences must be made via the onboarding form or updated in writing.

  9.2 Timelines & Process

  Stage 1 – Client Onboarding (Days 1–7)

  • Client completes onboarding form

  • Client uploads raw content into 03_Client_Assets Google Drive folder

  • Client chooses content templates

  • Client books a call (weekdays only)

  Stage 2 – Content Planning & Creation (Days 7–30)
  PCM will:

  • Create content planners with captions (quick rhythm hooks, static posts, reels, vlogs)

  • Design carousel and static templates in your branding

  • Edit content in a range of social media archetypes as per your onboarding guide

  • Meet with you via Zoom/phone to refine strategy

  • Provide Content360 login details and guide you through account connections

  Stage 3 – Scheduling (Days 15–45)
  PCM will:

  • Finalise content planners with captions

  • Schedule posts (reels, carousels, static content) across agreed platforms

  After 2 months on the month-to-month plan, you may opt into a Visibility Flow Retainer (6+ months) with locked-in pricing and an extra reel each week as a bonus.

  9.3 Subscription & Cancellation

  • Visibility Flow operates as a recurring subscription.

  • Once a new subscription cycle begins, PCM will begin preparing the next batch of content.

  • You may cancel at any time, but pre-edited and scheduled content will remain scheduled.

  • You will retain access to your files and Content360 login, stored in your Client Google Drive.

Service: branding shoot + 13 or 26 weeks of fully created and scheduled content.

10.1 Process & Stages

Stage 1 – Client Onboarding (Days 1–15)

• Complete onboarding form

• Complete shot-list form

• Choose content templates

• Book branding shoot date (weekdays only)

• Book Zoom call with Shakas (approx. 4 days before shoot)

Stage 2 – Pre-Shoot Prep (Days 1–15)
PCM will:

• Create content planners with captions (hooks, statics, vlogs)

• Create branding reference guide and templates

• Share planner, branding and shot list in your Google Drive

• Host Zoom call to finalise plan

Stage 3 – Shoot Day

• Photographer arrives approximately 8:30 AM – 5:00 PM

• Capture B-roll, talking heads, static photos, behind-the-scenes and experiential content according to shot list

• Client agrees to collaborate positively and follow the run sheet to maximise results

Stage 4 – Post-Shoot Delivery (Before Day 18)

• Photographer uploads all content to shared drive within 3 days

• Folders labelled clearly (B-roll, Talking Heads, Static Photos, PCM Reviews, BTS)

Stage 5 – Content Creation & Scheduling (By Day 30)
PCM will:

• Create carousel templates with your images

• Edit reels in the required archetypes

• Schedule 13 weeks of content (approx. 91 posts) to begin on or around Day 30 (typically the closest Monday)

• Add captions, hashtags, platforms, and collaboration tags as applicable

PCM reserves the right to adjust this calendar based on when you submit onboarding forms, shot lists and complete your shoot.

Once the 13 weeks are scheduled, that Full Content Engine campaign and associated PCM support ceases, unless you upgrade or extend.

By booking the Travelling Creator for the Content engine campaign, you agree to the following in addition to all other terms.

11.1 Booking & Scheduling

• All shoots are booked subject to travel availability and confirmed once:

  • Onboarding & shot list forms are submitted

  • Deposit or payment is received

• Shoots occur on weekdays only unless agreed otherwise in writing.

• PCM may adjust shoot dates in line with travel routes or weather conditions.

11.2 Accommodation & Onsite Stay

• Client agrees to provide onsite parking and accommodation access for one truck (2 adults, 2 children) for the duration of the project (typically 7–14 days).

• PCM will film and work onsite during this time, capturing ongoing B-roll and lifestyle content beyond the core shoot day.

11.3 Shoot Day & Deliverables

• One full shoot day (approx. 8:30 AM–5:00 PM) and one staff setup/training day are included, unless otherwise stated.

• Deliverables:

  • 13 weeks of content (approx. 91 posts)

  • Content edited and scheduled to connected platforms

  • Staff training and workflow handover

Extra UGC content captured during the stay may also be used on PCM’s channels (e.g. @prettycoolmarketing_, @shakasdesigner, @billowbeach) with your business as collaborator.

11.4 Participation & Staff Comfort

• Staff participation in filming is voluntary.

• If someone prefers not to appear on camera, alternative footage will be captured.

• The goal is authentic storytelling — not forced performance.

11.5 Ownership & Usage

• You receive full commercial usage rights for all edited content.

• Raw, unedited files remain the property of PCM unless otherwise agreed.

• PCM may use select footage for portfolio or promotional purposes unless you request otherwise in writing.

11.6 Delivery & Service End

• Edited content will be delivered and scheduled within approximately 30 days post-shoot.

• Once the agreed weeks of content (e.g. 13 weeks) are scheduled, the included service period ends.

• You may upgrade to ongoing management or retainer packages if you choose.

11.7 Liability (Travelling Creator)

PCM will take reasonable care with all filming and editing but is not liable for:

• Weather impacts

• Staff absences

• Technical failures outside our control

• Changes to platform policies or performance

For Travelling Creator campaigns, a personalised shot list is created from your photoshoot form.

A typical full-day shoot guideline (8:30 AM – 5:00 PM) includes:

• Arrival & setup, property walk-through, BTS

• Multiple outfits (professional, casual, bold, empowerment)

• Talking head clips (approx. 15 x 1-minute videos)

• 110+ static photos for carousels and branding shots

• 80+ purposeful B-roll clips (storytelling, transformations, experiential)

• 4+ short client testimonial/quote clips

• Team photos, signage, location storytelling

Any significant delays or lack of cooperation on shoot day may impact how much can be captured. There is no automatic “redo” shoot unless cancelled by PCM.

Pretty Cool Marketing is not liable for:

• Platform outages or disconnections (Instagram, Facebook, TikTok, YouTube, Systeme io, Content 360, etc.)

• Changes to algorithms or reach

• Loss of revenue, bookings or business results

• Delays caused by incomplete onboarding or client unresponsiveness

• Force majeure events (e.g. extreme weather, accidents, illness, natural disasters)

Our total liability will not exceed the amount paid for the specific service concerned.

We may update these Terms & Conditions from time to time.

The “Last updated” date at the top of this page will reflect the current version.

Your continued use of our services after changes are posted constitutes acceptance of those changes.

These Terms are governed by the laws of Australia, Australia. Any disputes shall be handled in the courts of Queensland

Terms & Conditions

Last updated: May 2026

These Terms & Conditions (“Terms”) govern your use of CULO in Canva, Pretty Cool Marketing websites, digital products, services, and related tools operated by Pretty Cool Marketing (“we”, “our”, “us”).

By accessing or using CULO, our websites, or related services, you agree to these Terms.

About CULO

CULO is a Canva-integrated storytelling and publishing tool designed to help users shape content, organise media, and create publish-ready outputs using structured workflows and AI-assisted features.

CULO is owned and operated by Pretty Cool Marketing, based in Australia.

Eligibility

You must be at least 18 years old, or have permission from a parent or guardian, to use our services.

By using CULO, you confirm that:

• you have the legal right to use uploaded content

• you own or have permission to use your media and materials

• your use of the platform complies with applicable laws and regulations

User Content

Users may upload or connect:

• photos

• videos

• voiceovers

• documents

• captions

• creative assets

• third-party media

You retain ownership of your content.

By using CULO, you grant Pretty Cool Marketing a limited permission to process and display your content solely for the purpose of operating the platform and providing requested services or outputs.

We do not claim ownership of your uploaded media.

AI-Generated Content

CULO may use AI-assisted systems to help generate:

• captions

• story structures

• carousel copy

• publishing suggestions

• visual workflows

• editing directions

AI-generated outputs are provided as creative assistance only.

Users are responsible for reviewing, editing, approving, and ensuring the accuracy, legality, and suitability of all content before publishing or commercial use.

We do not guarantee:

• engagement results

• sales results

• platform growth

• algorithm performance

• legal compliance for user-generated content

Third-Party Integrations

CULO may integrate with third-party services including:

• Canva

• Google Drive

• Google Photos

• Dropbox

• Systeme.io

• Stripe

• scheduling or analytics tools

Your use of those services is subject to their own terms and policies.

Pretty Cool Marketing is not responsible for outages, policy changes, data loss, or limitations caused by third-party platforms.

Acceptable Use

You agree not to:

• upload illegal, abusive, harmful, or infringing material

• misuse integrations or APIs

• attempt to reverse engineer the platform

• interfere with app functionality or security

• use CULO for spam, scams, or misleading content

• upload content you do not own or have rights to use

We reserve the right to suspend or terminate access where misuse is identified.

Media Imports & Storage

CULO only accesses files and media explicitly selected by the user.

We aim to minimise stored user data wherever possible. Some uploaded content or generated outputs may be temporarily stored to support app functionality and workflow continuity.

Users are responsible for maintaining their own backups of important files and content.

Payments & Subscriptions

Certain features, products, or services may require payment or subscription access.

Pricing, inclusions, and billing terms will be displayed separately at the point of purchase.

Unless otherwise stated:

• subscriptions renew automatically

• users may cancel future renewals at any time

• fees already paid are non-refundable except where required by law

Intellectual Property

All platform branding, systems, workflows, prompts, software, designs, and intellectual property related to CULO and Pretty Cool Marketing remain the property of Pretty Cool Marketing unless otherwise stated.

Users may not copy, resell, reproduce, or redistribute the platform or its proprietary systems without written permission.

Disclaimer

CULO is provided on an “as is” and “as available” basis.

We make no guarantees that:

• the platform will always be uninterrupted or error-free

• outputs will meet every user expectation

• integrations will always remain available

• generated content will be legally compliant in all industries or regions

Users are responsible for reviewing all outputs before use or publication.

Limitation of Liability

To the maximum extent permitted by law, Pretty Cool Marketing is not liable for:

• loss of profits

• loss of data

• business interruption

• content performance

• third-party platform issues

• indirect or consequential losses arising from use of the platform

Changes to Services

We may modify, update, pause, or discontinue parts of CULO or related services at any time.

Features may evolve as the platform develops.

Privacy

Use of CULO is also governed by our Privacy Policy.

Governing Law

These Terms are governed by the laws of Queensland, Australia.

Contact

Pretty Cool Marketing
Australia

support@prettycoolmarketing.com