These Terms apply to all services offered by Pretty Cool Marketing (“PCM”, “we”, “us”), including but not limited to:

• Travelling Content Creator / The Social Set Up

• Full Content Engine (13–26 week campaigns)

• Visibility Flow (social media management)

• Email Marketing Lead Funnel builds

• Website Funnel Revamps (Systeme.io)

• Operations & Course Embedding Add-ons

• Ads Management services

• Any future packages or offers referenced on our sales pages

2.1 Non-Refundable Services

All PCM services are non-refundable.
This includes deposits, payment plans, and pay-in-full bookings. Once you have secured a service and work has commenced (including strategy, onboarding, or planning), no refunds will be issued.

2.2 Start & End Dates

• Start and end dates are confirmed via email once your booking is accepted.

• You will receive a written confirmation including a deadline date and any required steps or forms.

• Project timelines depend on you completing the onboarding forms and providing information within the required timeframes.

2.3 Communication

• Primary communication is via email and your designated client portals (e.g. Google Drive, Content360, Systeme).

• Prompt responses are essential to avoid delays.

• 1:1 calls (Zoom or phone) will be scheduled where applicable to maintain clear communications.

To deliver your project smoothly, you agree to:

• Fill out all onboarding forms accurately and on time

• Provide logo, branding, offers, and business information where requested

• Supply any existing marketing materials, including photos, videos, eBooks, offers, course materials, etc. as needed

• Indicate your preferred communication channels (email, social, text, or phone)

• Provide timely feedback and approvals on strategy, shot lists, funnels, or content plans

Failure to meet these responsibilities may delay your project; PCM is not liable for delays caused by late responses or missing information.

For some services, you will be asked to provide:

• Login or temporary access to:

  • Email

  • Systeme.io

  • Stripe

  • PayPal

  • Social media platforms

• Bank details (account name, BSB, account number) for payment routing within Stripe/PayPal

• Verification codes sent to your phone for secure platform logins

You agree to:

• Provide access securely and only for the duration of the build

• Revoke or update credentials after project completion if you wish

• Turn authentications off after completion if you wish

PCM will use your details solely for the purpose of setting up and connecting your systems as agreed.

Service: setting up an email lead funnel and basic automation inside Systeme.io.

5.1 Deliverables

Preparation Phase

• Deliverables agreement and payment confirmation

• 1:1 business consultation + personalised strategy questions

System Setup

• Systeme.io account creation (or setup using existing account)

• Domain linking and DNS configuration

• Email configuration and verification

Brand Identity & Funnel Build

• Logo and branding integrated into landing pages

• Manual content transfer (as required)

• Custom design based on your brand

• Up to 4 funnel steps, including:

  • Opt-in / lead magnet page

  • Sales or offer page

  • Order/checkout page

  • Thank you / confirmation page

• Calendly & Zoom links embedded where applicable

• SEO keyword setup in backend where applicable

Email Marketing Setup

• Workplace email address required (automations cannot be set up without it)

• Set up and testing of email marketing features

• Creation of 3 automated emails (Day 1, 10, 20) to drive leads from your free resource back to your offers

Payment Integration

• Stripe & PayPal set up and connected (you must be available to provide auth codes)

Handover & Training

• 1:1 handover call to review the system and answer questions

• Training video with step-by-step instructions

5.2 Revisions & Timeline

• Funnel changes and revisions are included during the 30-day revamp window only.

• Revamps may be completed earlier than the deadline.

• Any extra work outside the agreed deliverables may incur additional fees.

Service: building or revamping multi-step website funnels in Systeme.io.

6.1 Deliverables

Preparation Phase

• Agreement & payment confirmation

• 1:1 business consultation + detailed questionnaire

• Custom website plan: funnel structure, landing page breakdowns, notes for each page

System Setup

• Systeme.io account creation (if needed)

• Domain linking & DNS

• Branded design based on your identity

Funnel Building

• Up to 9 funnel steps, including:

  • Sales pages

  • Order/checkout

  • Thank you pages

  • Optional lead magnets, booking pages, etc.

• SEO setup for page titles, meta, and basic structure

Email & Automation

• Workplace email address required for automations

• Email configuration and DNS

• Newsletter/freebie setup

• Automated email campaign of 3 emails (Day 1, 10, 20)

Payments, Scheduling & Calls

• Stripe & PayPal integration (you must be available for codes)

• Calendly & Zoom embedded where applicable

Handover & Training

• 1:1 walkthrough call

• Training video for ongoing management
  
  

6.2 Revisions & Conditions

• Website content changes may be made during the 30-day revamp window only.

• Extra services outside the original scope may incur additional fees (minimum 8-hour hire).

• All services are non-refundable.

Will incur a fee and are subject to availability.

• Ads Management is only available when you already have:

  • Visibility Flow or Full Content Engine AND

  • An email marketing lead funnel set up

• Standard fee: $1,000/month +recommended minimum $1,500/month ad spend

• Future price increases may apply for new clients.

You remain responsible for your ad spend budgets; PCM manages the creative, structure, and optimisation as outlined in your proposal.

• Service: ongoing editing, captioning, and scheduling of content using client-supplied footage and photos.

  9.1 Onboarding & Portal

  • You agree to complete the Visibility Flow Onboarding Form accurately.

  • You will receive access to your Visibility Flow Portal with:

    • Onboarding form

    • Google Drive links

    • Content360 information

  • Your login details will be provided via email.

  All changes to strategy, tone, or preferences must be made via the onboarding form or updated in writing.

  9.2 Timelines & Process

  Stage 1 – Client Onboarding (Days 1–7)

  • Client completes onboarding form

  • Client uploads raw content into 03_Client_Assets Google Drive folder

  • Client chooses content templates

  • Client books a call (weekdays only)

  Stage 2 – Content Planning & Creation (Days 7–30)
  PCM will:

  • Create content planners with captions (quick rhythm hooks, static posts, reels, vlogs)

  • Design carousel and static templates in your branding

  • Edit content in a range of social media archetypes as per your onboarding guide

  • Meet with you via Zoom/phone to refine strategy

  • Provide Content360 login details and guide you through account connections

  Stage 3 – Scheduling (Days 15–45)
  PCM will:

  • Finalise content planners with captions

  • Schedule posts (reels, carousels, static content) across agreed platforms

  After 2 months on the month-to-month plan, you may opt into a Visibility Flow Retainer (6+ months) with locked-in pricing and an extra reel each week as a bonus.

  9.3 Subscription & Cancellation

  • Visibility Flow operates as a recurring subscription.

  • Once a new subscription cycle begins, PCM will begin preparing the next batch of content.

  • You may cancel at any time, but pre-edited and scheduled content will remain scheduled.

  • You will retain access to your files and Content360 login, stored in your Client Google Drive.

Service: branding shoot + 13 or 26 weeks of fully created and scheduled content.

10.1 Process & Stages

Stage 1 – Client Onboarding (Days 1–15)

• Complete onboarding form

• Complete shot-list form

• Choose content templates

• Book branding shoot date (weekdays only)

• Book Zoom call with Shakas (approx. 4 days before shoot)

Stage 2 – Pre-Shoot Prep (Days 1–15)
PCM will:

• Create content planners with captions (hooks, statics, vlogs)

• Create branding reference guide and templates

• Share planner, branding and shot list in your Google Drive

• Host Zoom call to finalise plan

Stage 3 – Shoot Day

• Photographer arrives approximately 8:30 AM – 5:00 PM

• Capture B-roll, talking heads, static photos, behind-the-scenes and experiential content according to shot list

• Client agrees to collaborate positively and follow the run sheet to maximise results

Stage 4 – Post-Shoot Delivery (Before Day 18)

• Photographer uploads all content to shared drive within 3 days

• Folders labelled clearly (B-roll, Talking Heads, Static Photos, PCM Reviews, BTS)

Stage 5 – Content Creation & Scheduling (By Day 30)
PCM will:

• Create carousel templates with your images

• Edit reels in the required archetypes

• Schedule 13 weeks of content (approx. 91 posts) to begin on or around Day 30 (typically the closest Monday)

• Add captions, hashtags, platforms, and collaboration tags as applicable

PCM reserves the right to adjust this calendar based on when you submit onboarding forms, shot lists and complete your shoot.

Once the 13 weeks are scheduled, that Full Content Engine campaign and associated PCM support ceases, unless you upgrade or extend.

By booking the Travelling Creator for the Content engine campaign, you agree to the following in addition to all other terms.

11.1 Booking & Scheduling

• All shoots are booked subject to travel availability and confirmed once:

  • Onboarding & shot list forms are submitted

  • Deposit or payment is received

• Shoots occur on weekdays only unless agreed otherwise in writing.

• PCM may adjust shoot dates in line with travel routes or weather conditions.

11.2 Accommodation & Onsite Stay

• Client agrees to provide onsite parking and accommodation access for one truck (2 adults, 2 children) for the duration of the project (typically 7–14 days).

• PCM will film and work onsite during this time, capturing ongoing B-roll and lifestyle content beyond the core shoot day.

11.3 Shoot Day & Deliverables

• One full shoot day (approx. 8:30 AM–5:00 PM) and one staff setup/training day are included, unless otherwise stated.

• Deliverables:

  • 13 weeks of content (approx. 91 posts)

  • Content edited and scheduled to connected platforms

  • Staff training and workflow handover

Extra UGC content captured during the stay may also be used on PCM’s channels (e.g. @prettycoolmarketing_, @shakasdesigner, @billowbeach) with your business as collaborator.

11.4 Participation & Staff Comfort

• Staff participation in filming is voluntary.

• If someone prefers not to appear on camera, alternative footage will be captured.

• The goal is authentic storytelling — not forced performance.

11.5 Ownership & Usage

• You receive full commercial usage rights for all edited content.

• Raw, unedited files remain the property of PCM unless otherwise agreed.

• PCM may use select footage for portfolio or promotional purposes unless you request otherwise in writing.

11.6 Delivery & Service End

• Edited content will be delivered and scheduled within approximately 30 days post-shoot.

• Once the agreed weeks of content (e.g. 13 weeks) are scheduled, the included service period ends.

• You may upgrade to ongoing management or retainer packages if you choose.

11.7 Liability (Travelling Creator)

PCM will take reasonable care with all filming and editing but is not liable for:

• Weather impacts

• Staff absences

• Technical failures outside our control

• Changes to platform policies or performance

For Travelling Creator campaigns, a personalised shot list is created from your photoshoot form.

A typical full-day shoot guideline (8:30 AM – 5:00 PM) includes:

• Arrival & setup, property walk-through, BTS

• Multiple outfits (professional, casual, bold, empowerment)

• Talking head clips (approx. 15 x 1-minute videos)

• 110+ static photos for carousels and branding shots

• 80+ purposeful B-roll clips (storytelling, transformations, experiential)

• 4+ short client testimonial/quote clips

• Team photos, signage, location storytelling

Any significant delays or lack of cooperation on shoot day may impact how much can be captured. There is no automatic “redo” shoot unless cancelled by PCM.

Pretty Cool Marketing is not liable for:

• Platform outages or disconnections (Instagram, Facebook, TikTok, YouTube, Systeme io, Content 360, etc.)

• Changes to algorithms or reach

• Loss of revenue, bookings or business results

• Delays caused by incomplete onboarding or client unresponsiveness

• Force majeure events (e.g. extreme weather, accidents, illness, natural disasters)

Our total liability will not exceed the amount paid for the specific service concerned.

We may update these Terms & Conditions from time to time.

The “Last updated” date at the top of this page will reflect the current version.

Your continued use of our services after changes are posted constitutes acceptance of those changes.

These Terms are governed by the laws of Australia, Australia. Any disputes shall be handled in the courts of Queensland